The Stages Involved In a Digital Marketing Campaign

The SOSTAC marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing this is the tool to use.

SOSTAC stands for;

• Situation — where are we now?
• Objectives — where do we want to be?
• Strategy — how do we get there?
• Tactics — how exactly do we get there?
• Action — what is our plan?
• Control — did we get there?

The model offers a logical order for tackling your plan and you can use it to critically assess your processes. I guess the reason for its popularity is that is simple and easy to understand and use. I personally use it a lot and I think it offers a really good approach.