The Stages in a Digital Marketing Campaign

The Stages Involved In a Digital Marketing Campaign The SOSTAC marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing this is the tool to use. SOSTAC stands for; Situation  — where are we now? Objectives  — where do we want to be? Strategy  — how do we get there? Tactics  — how exactly do we get there? Action  — what is our plan? Control  — did we get there? The model offers a logical order for tackling your plan and you can use it to critically assess your processes. I guess the reason for its popularity is that is simple and easy to understand and use. I personally use it a lot and I think it offers a really good approach.

Unique Characteristics of the Web as a Marketing Medium When used correctly, the potential the web provides as a marketing medium is limitless. Through the use of online applications, you can access millions of individuals worldwide but also, by applying E-Tools to your marketing plan you can track and analyse whether your approach is successful or not, making the web a boundless, efficient and unique platform for marketing in general. In this blog i will identify the unique characteristics of the web as a marketing medium. ·           Viral Marketing : Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. A popular example of successful viral marketing is Hotmail, a company now owned by Microsoft that promoted its services and its own advertisers' messages in every user's email notes . ·          G