Introduction to Digital Marketing
Digital Marketing is the process of identifying, anticipating and satisfying customer needs and wants using the internet or via mobile technology. It is also known as internet marketing, web marketing, online marketing or e-marketing. Digital marketing techniques include SEM (Search Engine Marketing), SEO (Search Engine Optimisation), email marketing, viral marketing, micro blogging, blogging, podcasting, vodcasting, virtual worlds, photo and video sharing, social networking, and mobile phone campaigns using SMS (Short Message Service). There are different online tools used for Digital Marketing, such as: Ø WordPress and Blogger (blogging) Ø Twitter (microblogging) Ø Facebook and LinkedIn (social networking) Ø Second Life (virtual worlds) Ø Flickr and YouTube (photo and video sharing) Ø Google Analytics (monitoring results) Before adopting digital marketing, you must decide a few things: Ø How does digital marketing fit within your overall marke